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Who needs to know?

Start by thinking about who may need to know about your plans and activities and build a list or database of contacts. Make sure you think about practitioners in other partnerships and any partner organisations, as well as your immediate colleagues. Make contact with relevant colleagues who can assist you in your activity and agree to keep in regular contact to discuss progress.

 

A useful way of making sure that all the right people are kept informed of your activities is to use the mnemonic RACI.

 

Responsible: those undertaking the actual tasks that will achieve the communications plan outcomes e.g. Area Co-ordinator.

 

Accountable: those charged with delivery of an outcome e.g. Area Steering Group Chair.

 

Consulted: those with valuable input e.g. Connexions or other IAG partners.

 

Informed: those who need to know that the activity is running e.g. Partnership Director.

 

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