Media relations

Media relations is the name given to the business of getting editorial coverage in the media and can be one of the most challenging areas of a communications programme.

The national communications strategy has identified that the media, in particular local print and broadcast media, plays an important role in addressing barriers to aspiration, attainment and access to HE amongst target audiences. Therefore it’s worth considering using media relations as part of your communications plan.

This section guides you through the various activities involved, from writing impactful press releases and 'selling' your story to the media to handling an interview with a journalist.

The National Communications Resource Team ran a number of media training workshops for Aimhigher practitioners, covering writing for the media, dealing with the media and interview techniques. Click on the link below to download a copy of the course handout.