Evaluating media coverage

Evaluating media coverage is an effective way to measure the success of your communications activities and can help to inform your future approach to media relations.

You can keep track of media coverage in your area by subscribing to the daily newspapers in your area and scanning them for Aimhigher coverage and related WP issues that may be of interest. You can also set up relevant Google Alerts.

To keep track of where you expect coverage to appear, always ask journalists when they are planning to cover a story so that you can look out for it and don’t be afraid to follow up to ask whether it went in – you can always order a back copy of the publication. If you achieve TV or radio coverage, they will usually have attended your event, or at least interviewed a spokesperson, so you should be able to find out when it will be broadcast and record it.