Online media

In addition to websites, teenagers are now using a vast array of new technologies on a daily basis. Phenomenon such as computer gaming, MP3 players and text and picture messaging have captured the attention of young people.

In the Digital and Social media section, some of the most popular forms of technology used by teenagers and the associated marketing opportunities are explained. Not all of these options will be appropriate or affordable but a basic understanding of what’s available will help to give an appreciation of what teenagers are increasingly familiar with and may provide partnerships with new ways of engaging with them.